(That’s pronounced well-FLEE.)
I’m an Indiana born-and-raised content strategist, now living in San Francisco and working at Adobe. Before that, I was at Facebook, and before that, at Reusser Design. I write and podcast about pencils, and I like to take pictures of my cat.
I focus mostly on UX content strategy, writing in-product interface language and managing terms, content standards and de-jargonizing words into simple, human language.
You can find me tweeting way too much @awelfle, or talking about pencils in the Erasable Facebook group. Check out my artisanal, hand-crafted GIFs at Andymated or rando writings on Medium at Andy.Coffee (how ‘bout that domain name?).
Or, drop me a line and say hi.